[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.grand-uh.cz\/crm-neboli-rizeni-vztahu-se-zakazniky\/#Article","mainEntityOfPage":"https:\/\/www.grand-uh.cz\/crm-neboli-rizeni-vztahu-se-zakazniky\/","headline":"CRM neboli \u0159\u00edzen\u00ed vztah\u016f se z\u00e1kazn\u00edky","name":"CRM neboli \u0159\u00edzen\u00ed vztah\u016f se z\u00e1kazn\u00edky","description":"CRM je vlastn\u011b zkratka poch\u00e1zej\u00edc\u00ed z anglick\u00e9ho Customer Relationship Management, co\u017e v p\u0159ekladu znamen\u00e1 pr\u00e1v\u011b \u0158\u00edzen\u00ed vztah\u016f se z\u00e1kazn\u00edky. D\u00edky specializovan\u00fdm program\u016fm tak podnik m\u016f\u017ee z\u00edsk\u00e1vat a shroma\u017e\u010fovat ve\u0161ker\u00e9 \u00fadaje, t\u00fdkaj\u00edc\u00ed se jeho z\u00e1kazn\u00edk\u016f. Program v\u0161ak umo\u017e\u0148uje tak\u00e9 t\u0159\u00edd\u011bn\u00ed a zpracov\u00e1v\u00e1n\u00ed t\u011bchto \u00fadaj\u016f. To v\u0161e umo\u017e\u0148uje sledov\u00e1n\u00ed a vyhodnocen\u00ed ve\u0161ker\u00fdch obchodn\u00edch aktivit cel\u00e9ho podniku. Nezbytnou sou\u010d\u00e1st\u00ed jsou rovn\u011b\u017e r\u016fzn\u00e9 statistiky, d\u00edky kter\u00fdm lze z\u00e1kazn\u00edk\u016fm l\u00e9pe porozum\u011bt a p\u0159izp\u016fsobit jim tak","datePublished":"2018-02-09","dateModified":"2023-05-05","author":{"@type":"Person","@id":"https:\/\/www.grand-uh.cz\/author\/#Person","name":"grand-uh.cz\r\n","url":"https:\/\/www.grand-uh.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/1fd5b20daa9a47a1102459a7c733d369075d8cc724ab489feb8ed72c657d346e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1fd5b20daa9a47a1102459a7c733d369075d8cc724ab489feb8ed72c657d346e?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"grand-uh.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.grand-uh.cz\/wp-content\/uploads\/img_a313267_w2349_t1523951208.jpg","url":"https:\/\/www.grand-uh.cz\/wp-content\/uploads\/img_a313267_w2349_t1523951208.jpg","height":0,"width":0},"url":"https:\/\/www.grand-uh.cz\/crm-neboli-rizeni-vztahu-se-zakazniky\/","about":["Podnik\u00e1n\u00ed"],"wordCount":428,"articleBody":"   CRM je vlastn\u011b zkratka poch\u00e1zej\u00edc\u00ed z anglick\u00e9ho Customer Relationship Management, co\u017e v p\u0159ekladu znamen\u00e1 pr\u00e1v\u011b \u0158\u00edzen\u00ed vztah\u016f se z\u00e1kazn\u00edky. D\u00edky specializovan\u00fdm program\u016fm tak podnik m\u016f\u017ee z\u00edsk\u00e1vat a shroma\u017e\u010fovat ve\u0161ker\u00e9 \u00fadaje, t\u00fdkaj\u00edc\u00ed se jeho z\u00e1kazn\u00edk\u016f. Program v\u0161ak umo\u017e\u0148uje tak\u00e9 t\u0159\u00edd\u011bn\u00ed a zpracov\u00e1v\u00e1n\u00ed t\u011bchto \u00fadaj\u016f. To v\u0161e umo\u017e\u0148uje sledov\u00e1n\u00ed a vyhodnocen\u00ed ve\u0161ker\u00fdch obchodn\u00edch aktivit cel\u00e9ho podniku.  Nezbytnou sou\u010d\u00e1st\u00ed jsou rovn\u011b\u017e r\u016fzn\u00e9 statistiky, d\u00edky kter\u00fdm lze z\u00e1kazn\u00edk\u016fm l\u00e9pe porozum\u011bt a p\u0159izp\u016fsobit jim tak svou nab\u00eddku na z\u00e1klad\u011b jejich konkr\u00e9tn\u00edch pot\u0159eb. C\u00edlem ka\u017ed\u00e9ho podniku by m\u011blo b\u00fdt p\u0159edev\u0161\u00edm budov\u00e1n\u00ed v\u011brnosti. V\u011brn\u00ed a loaj\u00e1ln\u00ed z\u00e1kazn\u00edci jsou pro podnik mnohem cenn\u011bj\u0161\u00ed. CRM syst\u00e9my maj\u00ed velkou spoustu v\u00fdhod. Jedn\u00e1 se o centr\u00e1ln\u00ed datab\u00e1zi, kter\u00e1 podniku umo\u017e\u0148uje z\u00edskat p\u0159ehled o obratech, n\u00e1kupn\u00edch zvyklostech, platebn\u00ed mor\u00e1lce, evidenci zak\u00e1zek, reportingu \u010di \u00fa\u010detnictv\u00ed.   Jak\u00e9 dal\u0161\u00ed v\u00fdhody v\u0161ak syst\u00e9m p\u0159in\u00e1\u0161\u00ed? Sv\u00fdm z\u00e1kazn\u00edk\u016fm m\u016f\u017eete hromadn\u011b pos\u00edlat dopisy. A\u0165 u\u017e se jedn\u00e1 o b\u011b\u017enou po\u0161tu, r\u016fzn\u00e9 ob\u011b\u017en\u00edky, pozv\u00e1nky a podobnou korespondenci, lze ze syst\u00e9mu p\u0159eb\u00edrat adresy a rozes\u00edlat tak hromadnou po\u0161tu jednodu\u0161e a bezplatn\u011b prost\u0159ednictv\u00edm e-mailu. Automatick\u00e9 vyhled\u00e1v\u00e1n\u00ed telefonn\u00edch \u010d\u00edsel v\u00e1m usnadn\u00ed pr\u00e1ci se zdlouhav\u00fdm vyhled\u00e1v\u00e1n\u00edm v seznamech. Pl\u00e1nov\u00e1n\u00ed akc\u00ed je rovn\u011b\u017e velice jednoduch\u00e9. D\u00edky syst\u00e9mu m\u016f\u017eete jednodu\u0161e koordinovat term\u00edny \u010di sestavovat seznamy \u00fa\u010dastn\u00edk\u016f. Pl\u00e1nov\u00e1n\u00ed kampan\u00ed je pro podnik velice d\u016fle\u017eit\u00e9. S pomoc\u00ed CRM syst\u00e9m\u016f tak m\u016f\u017eete vyhled\u00e1vat z\u00e1kazn\u00edky, filtrovat je, srovn\u00e1vat \u010di t\u0159\u00eddit. N\u00e1sledn\u011b pak vyhled\u00e1te konkr\u00e9tn\u00ed osoby s konkr\u00e9tn\u00edmi adresami. Sledujte spokojenost sv\u00fdch z\u00e1kazn\u00edk\u016f pomoc\u00ed anket. D\u00edky tomu m\u016f\u017eete pom\u011brn\u011b jednodu\u0161e zjistit, co si z\u00e1kazn\u00edci aktu\u00e1ln\u011b p\u0159ej\u00ed nebo co o\u010dek\u00e1vaj\u00ed. Syst\u00e9m v\u00e1m m\u016f\u017ee pomoct tak\u00e9 s kontrolou do\u0161l\u00fdch faktur \u010di s vy\u0159izov\u00e1n\u00edm zadan\u00fdch objedn\u00e1vek. D\u00edky tomu se ji\u017e nem\u016f\u017ee st\u00e1t, \u017ee byste na n\u011bco \u010di na n\u011bkoho zapomn\u011bli.                                                                                                                                                                                                                                                                                                                                                                                          4.7\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"CRM neboli \u0159\u00edzen\u00ed vztah\u016f se z\u00e1kazn\u00edky","item":"https:\/\/www.grand-uh.cz\/crm-neboli-rizeni-vztahu-se-zakazniky\/#breadcrumbitem"}]}]